BaffledExperts by Adam Norman

I find it a little odd that the Japanese watchmakers don't push pedigree more than they do. I mean, "SKX007K" just does not have the same ring as "Fifty Fathoms" or "Submariner".
Even the watches that WISes know as classics don't get names bestowed upon them by the companies; the Monster, the Orca and Tuna have all been named by internet members. I'd have thought it would be a small initial investment that pays very long term dividends. People would buy the watch in 20 years merely because people had bought it 20 years earlier.

Thanks, though!